What it is: An innovative mascara that balances bold, buildable volume with masterful precision and exceptional control that lasts up to 24 hours.
– Memory Flex Bristles: Maintain the shape and integrity of the brush throughout the mascara’s entire lifespan.
– Wax Blend: Creates the perfect balance of structure and flexibility.
– Film Former: Helps prevent pigment from smudging and sets curl for up to 24 hours.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates, and contains less than one percent of synthetic fragrances.
What Else You Need to Know: The unique brush design features two concave sides to create a look of volume, and two flat sides for extra lift. Lashes are wrapped in a weightless, clump-, flake-, and smudge-resistant formula that lasts for up to 24 hours.
Clinical Results: Based on an in-vitro study on bare lashes, after one coat:
– +250% volume and +47% length were observed